Idea of simple life takes hold

"It's a function of individuals beginning to feel a sense of crisis in their lives," Shi says. "The frenetic pace of our high-tech society, coupled with the barrage of seductive messages coming from our consumer culture, have
reached a point that many people simply feel like they're about to
self-destruct."
For Pelmas, it's about "avoiding the hysteria that seems to govern a lot of our consciousness right now around consumerism. It's the kind of craze where fathers are beating each other up to get the latest Nintendo for
their kids. It strikes me as some strange kind of 21st-century spiritual lack."
It's not just her. Surveys done by Juliet Schor, a sociologist at Boston College who studies consumer society, have found that 81% of Americans say the country is too focused on shopping and spending, and 88% think it is too materialistic.