"Women did not create the glass ceiling, the invisible barrier blamed for limiting their ability to earn what they're worth, but they help maintain it," Goodson said.
"Being able to draw attention to your contributions and competencies at work has become an important part of modern career management, and it is something most women are still unwilling or unable to do as consistently as their male counterparts," she added.
Goodson's research found that while most men had no qualms about touting their contributions, and even sometimes lying about them, women still cling to the myth that self-promotion is "socially unacceptable," "unlady-like" and "morally suspect."
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