Zack Exley: The New Organizers, Part 1: What's really behind Obama's ground game: "We saw glimpses of the potential for this kind of organizing campaign in MoveOn's 2004 and 2006 volunteer operations, the Dean Campaign and even the Bush and Kerry campaigns. And there are great examples of this kind of organizing if you go back to the social movements of several decades ago. But the Obama campaign is the first in the Internet era to realize the dream of a disciplined, volunteer-driven, bottom-up-AND-top-down, distributed and massively scaleable organizing campaign. For anyone who knows how many times this has failed to happen, this is practically an apocryphal event. Marashal Ganz, who is an advisor to the national field campaign, and one of the main architects of the team model, said he's been waiting 40 years for it.
A well-run organizing campaign is the most beautiful thing in the world: people know what they're working for; they have little successes everyday; they prepare for problems ahead of time and have great fun attacking them when they happen. Everyone is in a state of constant euphoria. In the end, win or lose, you have built something that gives you hope for the future—hope that humanity can, as it turns out, work cooperatively towards a better future and succeed."