"New rules put forward by the media regulator Ofcom would also ban the use of celebrities, characters, free gifts and nutritional claims in the advertising of products aimed at primary school children.
The announcement comes as part of a drive to tackle the nation's growing problem of childhood obesity and follows a public consultation involving a variety of individuals and organisations.
According to Department of Health statistics, one million children could be obese by 2010 unless steps are taken to halt this rise."
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